February - March 2019
Desktop
Sketch, Invision
Product Designer
Makeup artistry is an intricate and often undervalued profession. Drawing from my experience as a Makeup Artist and sales professional in the beauty industry, I identified key challenges artists face in managing their work and connecting with clients. MAKEUP YOUR MIND is a platform I designed to address these challenges and streamline the professional makeup workflow.
As a Product Designer, I owned the entire process, from research and ideation to prototyping and delivering a high-fidelity design
Makeup artists rely on multiple platforms to manage client details, product lists, and appointments, leading to inefficiency and potential errors.
Artists often struggle to recall specific products used during makeup trials, creating challenges in replicating results for the main event.
Handling payments and invoices is a cumbersome task, with many artists juggling spreadsheets, physical agendas, and apps like Evernote or Google Calendar.
Develop a unified platform to manage client data, appointments, and product details efficiently.
Provide tools to document and easily retrieve products used during trials to ensure consistency for the event.
Create an intuitive invoice management system to reduce administrative workload for artists.
Although the app has not yet been launched, testing and feedback from artists during prototyping indicated a high level of enthusiasm, with users highlighting the platform’s potential to save time and reduce stress.
I conducted interviews with professional makeup artists to understand their workflow and pain points. Their insights informed the survey questions that followed, providing quantitative data. Key findings included:
Artists used apps like Evernote for notes, Trello for organization, and Excel for invoices, online and offline calendars,
Struggles included remembering trial details, managing invoices, and splitting payments.
Using the interview and survey data, I created a user persona, Neus, to represent the primary user. Creating Neus helped focus the design process on user needs, ensuring that the platform addressed real pain points such as managing client information and remembering products used during trials.
The user journey illustrates the typical workflow of a makeup artist, from the initial client contact to the day of the event. This journey highlighted key touchpoints and pain points, like coordinating trials, tracking product use, and managing invoices, which informed the app’s core features.
Client management, product cataloging, invoicing.
Trial photo gallery, event type tagging.
Inventory management.
I started with sketches and low-fidelity wireframes, testing them with artists to validate core concepts. Feedback included:
• Confusion over icons, particularly a “magic wand” symbol for miscellaneous items.
• Requests for clear categorization of makeup products.
After adjustments, I introduced mid-fidelity designs with improved labeling and layout. For the navigation bar icons, I jumped directly to high-fidelity designs for usability testing.
Replaced profile photos with event icons to accommodate group events like weddings. Event details, client preferences, and trials are now easily accessible.
A dedicated gallery feature allows artists to store trial photos, face charts, and accessory references, all linked to client profiles for quick retrieval.
To simplify trial replication, I created a section for documenting products. Using Card Sorting, I developed an intuitive categorization system tailored to artists’ workflows.
To simplify trial replication, I created a section for documenting products. Using Card Sorting, I developed an intuitive categorization system tailored to artists’ workflows.
To simplify trial replication, I created a section for documenting products. Using Card Sorting, I developed an intuitive categorization system tailored to artists’ workflows.
To simplify trial replication, I created a section for documenting products. Using Card Sorting, I developed an intuitive categorization system tailored to artists’ workflows.
Event-specific icons replaced profile images to ensure scalability and consistency across the platform. Icons are used throughout the app for visual continuity.
Current icons are placeholders; testing is planned to refine their design and functionality.
Explore AI-driven features to suggest product combinations and optimize inventory management.
Conduct a full heuristic evaluation to address usability issues inherited from existing systems.
Develop a new icon set aligned with the app’s visual identity, with dynamic qualities to represent new product combinations.
